Every engagement starts with understanding your business goals — and ends with data infrastructure you can trust.
I implement and maintain your full tracking stack — from basic pageview tracking to complex e-commerce dataLayer setups and server-side tag configurations.
Whether you need a clean GTM setup from scratch or an audit of your existing implementation, I make sure every event fires correctly, every pixel is deployed properly, and no data slips through the cracks.
I set up and configure GA4 to give you the insights that matter — not a dashboard full of data nobody looks at. Custom reporting, proper event structures, and clean data pipelines.
Before writing a single line of code, I work with you to define what you actually need to measure — and why. A solid measurement plan is the difference between actionable data and noise.
Something's off with your data? I'll find out what and fix it. From duplicate transactions to missing conversions, I diagnose tracking issues and get your analytics back on track.
Anonymized examples from past engagements. Results are real — names are not.
Migrated a client-side GTM setup to a full server-side tagging architecture, improving data accuracy and reducing page load impact. Implemented consent-mode-compliant tracking across 4 marketing platforms.
Designed a comprehensive measurement plan mapping business KPIs to trackable events. Built a clean dataLayer architecture and deployed GA4 with custom event tracking and Looker Studio reporting.
Identified and fixed duplicate conversion events, misconfigured attribution, and missing cross-domain tracking. Rebuilt the full conversion pipeline from form submit to CRM integration.