I'm a Senior Data & Tech Specialist based in the Netherlands, with a deep focus on web analytics and tracking technology. I help businesses cut through the noise and build data setups they can genuinely rely on.
I've spent years working across industries — from e-commerce and SaaS to media and financial services — implementing tracking solutions, auditing data quality, and translating messy analytics into clear, actionable insight.
My approach is straightforward: understand what the business actually needs to know, then build the measurement infrastructure to answer those questions accurately. No unnecessary complexity, no vanity metrics.
I work with clients across Europe and internationally, and I'm available for both project-based engagements and ongoing advisory work.
Bad data is worse than no data. Every implementation starts with making sure the fundamentals are solid.
Tracking should serve decisions. I always start with what you need to know — then work backwards to the implementation.
Everything I build is documented, maintainable, and designed so your team can manage it independently after I leave.