Web Analytics Consulting

Measure what
matters

I help businesses implement, migrate, and improve their tracking infrastructure. Server-side tagging, consent frameworks, measurement plans — done properly.

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Based in the Netherlands · Available worldwide
↓
40+
Markets served
2+
Years experience
10+
Industries
What I do

Clarity from complexity

From tag implementation to full measurement strategies — I make sure your data tells the truth so your team can act on it.

Tracking Implementation

GTM setup, server-side tagging, and pixel deployment — implemented properly, from the start.

I work with Google Tag Manager (client-side and server-side) and Piwik Pro Tag Manager as my primary tag management platforms. Below is a selection of vendors I've implemented through them. Don't see yours? Reach out — chances are I can help.

Advertising
  • Meta
  • Google Ads
  • LinkedIn
  • TikTok
  • Reddit
  • Pinterest
  • Roku
Affiliate
  • Daisycon
Experience & Behaviour
  • Hotjar
  • ContentSquare
  • VWO
Marketing Automation
  • Spotler

Consent Management

OneTrust, Cookiebot, and Advanced Consent Mode implementations that keep your tracking compliant — without sacrificing data quality.

I implement consent management platforms through GTM — setting up consent triggers, tag firing rules, and making sure nothing loads without the right permission. Beyond the GTM side, I can also work directly inside OneTrust and Cookiebot to configure the platforms themselves, including banner behaviour, layout, and category setup.

Platforms
  • OneTrust
  • Cookiebot
Implementation
  • Advanced Consent Mode (Google)
  • Tag firing rules & consent triggers
  • Cross-subdomain consent configurations
  • GTM consent mode integration
Advisory
  • Banner structure & behaviour
  • Consent category setup
  • Privacy-compliant tracking strategy

Note: I advise on technical implementation only — legal compliance decisions should always be made with your legal or DPO team.

Analytics & Data Visualisation

GA4 and Piwik Pro setup, custom event architecture, and Looker Studio dashboards that give your team numbers they can actually rely on.

I configure GA4 beyond the default setup — building out the property to reflect how your business actually works, and turning that data into Looker Studio dashboards your team will genuinely use.

GA4 Configuration
  • Property setup & configuration
  • Custom reports & standard report setup
  • Explorations & funnel analysis
  • Segments & audiences
  • Conversions & key events
  • Custom dimensions & metrics
Looker Studio
  • Dashboard setup & design
  • GA4 data connections
  • Custom charts & scorecards
  • Filters, segments & date controls

Measurement Strategy

DataLayer architectures and measurement plans that translate your business goals into tracking requirements — written for development teams to implement.

I advise on what to measure and how — translating business goals into a structured blueprint your development team can pick up and implement directly. Once the dataLayers are in place, I handle both the GTM and GA4 configuration to make sure every event and parameter is captured and tracked correctly.

Blueprints
  • DataLayer specifications
  • Custom event & parameter design
  • eCommerce event mapping
  • Trigger & timing recommendations
  • Copy-paste ready code snippets
GTM
  • Tag setup & configuration
  • Trigger & variable setup
  • DataLayer variable mapping
  • Event testing & validation
GA4 Follow-up
  • Event & parameter configuration
  • Custom dimensions & metrics setup
  • eCommerce validation & QA